On Wednesday, we addressed the first five points made in this Smart Money piece by Jonelle Marte about food trucks. We loved hearing your reactions to it via Twitter and emails and we hope you’ll continue to tell us your thoughts after finish up with the remaining five. Let’s get started!
“The heat isn’t limited to the oven.”
It’s true- It is crazy hot on a food truck during the dog days of summer. It is of the utmost importance to keep your food safe and fresh- After all, we want to keep serving you! While our food truckers are always careful about keeping food temperatures from rising too high, they are especially aware of this on the very hottest days and take extra measures such as the ones mentioned in the article (opening the refrigerator less often, frequently checking food temperatures, and finding an alternative power source for refrigerators). In fact, they occasionally close early or altogether on the very hottest days.
“We use social media to avoid fines…”
Sure, we use social media (what good business doesn’t these days?) but only to help you find your beloved food trucks! Besides, the law mentioned in this point of the article is not relevant to NYC.
“…though sometimes it backfires.”
As we said above and as you can clearly see by our Tweets, Facebook posts, and Pinterest Boards, we are eager to share our locations with everyone. All we ask in return is for safe places to vend!
“Don’t expect truck stop prices.”
This one is complicated… Restaurant prices are dictated primarily by food cost and labor cost. These factors are the same on food trucks. One thing that makes the new wave of food trucks more interesting to consumers is better ingredients, which most of our members prefer to use (unlike many price-comparable dining establishments). Better ingredients cost more.
“We’re losing our edge.”
All NYCFTA members are hospitality entrepreneurs who own and operate small businesses though each truck’s road to success does not look exactly the same. As long as trucks stay true to the experimental vibe food trucks are known for (by keeping their menus creative and interesting), we fight hard for a fair chance to see them all succeed.
We thank you for taking the time to learn about food trucks from those behind the scenes. Your support and enthusiasm for NYC food trucks make the challenges we face to bring you unique and incredible dishes every day make worth it. If you haven’t already, we encourage you to sign our Petition and we will see you out on the road, foodies!